Tag Archive for: marketing

7 Types of Digital Marketing


  • Search Engine Optimization (SEO).
  • Pay-per-Click (PPC).
  • Social Media Marketing.
  • Content Marketing. 
  • Email Marketing.
  • Mobile Marketing. 
  • Affiliate Marketing


The internet is today’s center of communication and commerce, and sifting through the noise can be tough. As you start to research how to advertise with digital marketing; think about these different forms and their specific uses. 


Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. You accomplish this by researching words and phrases consumers are using to search for information online, and then use those terms in their own content.


Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.


Social Media Marketing

You must approach social marketing with an integrated and a strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. Make sure you have a proper plan.


Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. The goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.


Email Marketing

Email marketing can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.  


Mobile Marketing

Mobile marketing is focused on reaching your target audience by geographic based advertisement on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. 


Affiliate Marketing

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs, or videos to bring in more business for your organization and create new leads.


Digital marketing benefits businesses that are looking to expand their reach beyond traditional advertising channels. Regardless of where you’re located, you can connect with customers across the globe through various digital marketing channels.


Which one is right for you?

Let Two Ladders help you decide on the right digital marketing products for your business.

Contact us at (812) 499-1505 for a free 30 minute consultation today.