7 Types of Digital Marketing


  • Search Engine Optimization (SEO).
  • Pay-per-Click (PPC).
  • Social Media Marketing.
  • Content Marketing. 
  • Email Marketing.
  • Mobile Marketing. 
  • Affiliate Marketing


The internet is today’s center of communication and commerce, and sifting through the noise can be tough. As you start to research how to advertise with digital marketing; think about these different forms and their specific uses. 


Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. You accomplish this by researching words and phrases consumers are using to search for information online, and then use those terms in their own content.


Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.


Social Media Marketing

You must approach social marketing with an integrated and a strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. Make sure you have a proper plan.


Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. The goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.


Email Marketing

Email marketing can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.  


Mobile Marketing

Mobile marketing is focused on reaching your target audience by geographic based advertisement on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. 


Affiliate Marketing

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs, or videos to bring in more business for your organization and create new leads.


Digital marketing benefits businesses that are looking to expand their reach beyond traditional advertising channels. Regardless of where you’re located, you can connect with customers across the globe through various digital marketing channels.


Which one is right for you?

Let Two Ladders help you decide on the right digital marketing products for your business.

Contact us at (812) 499-1505 for a free 30 minute consultation today.

Perfleek, Inc., the company behind Perfleek.com, an online marketplace where visitors can search a comprehensive database of real estate for sale and vacation rentals, announces a merger with Two Ladders Consulting. Two Ladders is a marketing consulting firm offering a portfolio of strategy planning, advertising, and marketing services. This merger brings together two southern Indiana tech-based start-ups.

“Two Ladders is an extraordinary company with a great track record and an incredibly insightful and dedicated team,” said Perfleek President, Andrew Welsh. “Together we can not only transform the real estate agent’s and broker’s business by offering efficiencies, but we can help change the whole marketing landscape for properties by delivering relevant leads directly to the agents.”

“Marketing is the foundation of every successful agent and broker, and that’s why we are committed to delivering powerful results to every agent. Two Ladders will make Perfleek’s value proposition stronger than ever, enabling agents that engage with Perfleek to be more efficient and accessible to potential buyers,” Welsh added.

“Today marks the beginning of an exciting new chapter for Two Ladders. One where we will be able to accelerate our mission and help even more clients grow by strategic placement of relevant content,” commented Neil Young, President and co-founder of Two Ladders.  “As a part of Perfleek, we will deliver even more value to our real estate customer segment, fueled by Perfleek’s marketplace and suite of agent-specific business tools. We are thrilled to be able to merge forces with a fellow start-up who shares a similar culture and passion for customer success.”

“The ability to bring two local businesses under one umbrella in a way that enables both companies to thrive through knowledge sharing and back-office efficiencies is really a dream for both of our companies,” concluded Tom Krodel, Perfleek Treasurer. “This is a win for our customers and our employees by providing both businesses with flexible resources and capital options to see us through the next phase of our growth plans.”

Combination to Supercharge Customers’ Digital Transformation

With Two Ladders, Perfleek will be in a position to play a greater role in their customers’ digital marketing transformation, enabling agents to tap into the social and digital networks, uncovering and connecting to true buyer leads.

Agents and brokers of every size are changing the way they engage in this unprecedented market. The traditional marketing tools are either not keeping up or overtaxing agents and brokers with excessive fees. This creates an incredible opportunity for Perfleek and Two Ladders to provide a new, economical, yet incredibly effective, marketing package.

Two Ladders to Further its Mission 

As a part of Perfleek, Two Ladders will be positioned to further its mission to optimize messaging and advertising placement to maximize business results. Two Ladders will operate independently under the Two Ladders brand, focusing on its mission, customers, and community. Neil Young will continue his leadership of this brand along with the whole of his existing team.

About Perfleek

Headquartered in Jasper, Indiana, Perfleek has built an online marketplace where browsers can search for real estate listings and vacation rental properties. The merger will enable Perfleek to expand the advertising and marketing services offered to their network of real estate agents and vacation rental property managers and owners. To learn more about Perfleek, please visit www.perfleek.com. 

About Two Ladders Consulting

Headquartered in Tell City, Indiana, Two Ladders has established a highly credible reputation for consulting services, assisting with marketing strategy planning that covers branding, traditional marketing, and digital media presence to accomplish customers’ goals. Their services are backed by a proven track record of marketing and advertising experience from over 30 different industries, small-major markets, and local-national media. To learn more about Two Ladders, please visit www.twoladders.com.