in digital media ad spend
leads and applications generated
Two Ladders Services
Targeted Lead Generation (Retail)
As an extension of your business, we build customized messages fit to generate relevant leads to your products and services. With experience in over 30 different industries, small-major markets and local-national media, we help you understand your customer routines and conquer your business objectives.
We increase applicant quantity and quality for you to convert as a direct hire. By embedding a traditional mindset into the social media and digital landscape, we build and help you understand the roadmap to your applicants. Our goal is to attract passive, inactive and active job seekers while offering a seamless conversion path to apply!
Using our combined experiences, we will do a full review of your current marketing state to determine the best path forward. We can help determine which mix of products will work best for you, what your budgets for each product should be, and what internal changes need to take place in order for your marketing to become optimized and seamless.
We analyze budgets, keyword placement, and breakdown friction points in an effort to determine what products are best to attract individuals throughout the buying or application process. All with an end goal of analyzing and showing ROI. Digital Marketing efforts include SEM, geo-targeting, OTT, Youtube, contextual retargeting, and job board placement.
As the shift towards online channels and platforms continues to grow, it’s essential that your business has a digital footprint to provide awareness and engage with customers. Let us help you develop your online brand! Two Ladders Consulting offers the following services to enhance your digital branding presence logo design, Facebook and Instagram page building/optimization, website design, google my business creation/optimization.
Traditional Marketing Strategies and Placement
We break down the needs inside the customers’ objectives. We discuss the length of messaging and make recommendations for price and the end goal of our messaging. We then discuss specific placements to better track ROI and strengthen our overall marketing plan. Traditional Marketing efforts include radio, television, billboards, and newspaper.
Two Ladders has been integral in helping Spencer Industries generate quality job applications in this modern time that people prefer to apply for work electronically. Their staff is knowledgeable and helpful when determining parameters to set for our employee searches.
The Two Ladders team is a pleasure to work with. They go above and beyond for us, taking the time to understand our specific needs in every situation. Their strategies are effective because of their immediate response to a campaign performance; adapting and changing when necessary to produce quality results. Since working with Two Ladders, we have seen an increase in both volume and quality of applicants.